Marketing and positioning for life science products
Avi MedComms, a consultancy by Avi Saha, offers content writing, branding, and product marketing services, building deep relationships with select Pharma-tech, HealthTech, tech-bio, deeptech, manufacturing clients that improve any aspect of the pharma or MedTech value chain.
I am based in the Oresund life science hub in Sweden and work full-time in the industry.
asaha@avimedcomms.eu
Content Marketing Services
Content
Writing and supporting graphic design of downloadable marketing assets:
- White papers and ebooks
- Brochures
- Case studies
- Application/technical notes
- Fact-sheets
Copy
Optimizing the messaging for other digital content with amazing English and a savvy understanding of the customer problem:
- Landing pages
- Press releases
- About us
- Blogs optimized for AI search
- Infographics
- Newsletters
- LinkedIn Posts
Consulting
Regular part-time marketing strategy services on a retainer for clients who need a variety of marketing services and do not want to build an entire marketing team yet.
- Monthly retainer
- 6-month commitment
Who I’ve served
The process of working together, step-by-step
I take great care to ensure smooth project onboarding, completion, and delivery. Here’s what that looks like:
- Discovery call (30 minutes). We get to learn more about each other and if working together is mutually beneficial.
- Project proposal. You receive a document explaining what we discussed during the call and information on pricing tiers for the project.
- Decision, contract, and NDA/CDA. Once you choose how you want to work together, I create a statement of work (SOW) indicating the project’s tasks, milestones, and responsibilities. We also should sign a CDA or NDA.
- Client questionnaire. For smooth completion of the project, I’ll send you a short questionnaire to obtain any relevant information for the project.
- We collaborate together on documentation using our system of choice, e.g., Notion, Google Docs, SharePoint, etc.
About
I started Avi MedComms in 2022 as a freelance medical writer. Since then, I’ve worked with over 15 companies, including as a full-time employee and a consultant. I am a hybrid professional—cross-industry and cross-discipline experience allows me to make high impact in marketing functions for companies operating in pharma-tech, tech-bio, deep tech, manufacturing, and other industries that have an impact on medical practice, production, and development. This is possible because of my insatiable curiosity and high technical aptitude which allows me to deeply research industries and get caught up to speed quickly.
Is the messaging around your product or service clearly differentiated from the competition? Does it take your company longer than three months to create a marketing asset like a brochure, white paper, or case study? Do you have a fairly structured approach to creating marketing content?
If the answer is no, you may be in ‘marketing limbo.’ You are either doing too much marketing yourself or your marketing team is too small and under too much pressure to do these things. That’s where working with an external consultant who understands your industry can help.
I work with marketing teams and with companies without marketing teams to accelerate content production and tell the story of your product or service.
I have a BSc in kinesiology and neuroscience from the University of Maryland, College Park, and have completed graduate courses in biomedicine. Having worked with technology developers for the pharma industry, I understand your product quickly and use my marketing hat to improve messaging and marketing.
Testimonial
Avi supported us on several client projects developing medical study materials for clinical trials. These included creating patient- and physician-facing recruitment and retention materials, such as visit guides, posters, brochures, and letters. This required reading and comprehending clinical trial protocols, and adapting them into accessible and concise study materials. As a freelancer, Avi was always quick to respond and consistently met deadlines. He also supported our team when I was out of office, working with and directly reporting to project managers. He is a pleasure to work with and we would be happy to continue our freelance working relationship as his schedule allows.
Doris Wu, Senior Medical Writer, Clariness GmbH