Marketing for great life science products
My work lies at the intersection of copywriting and product marketing for technology companies involved in the drug product value chain.
I have worked with big pharma companies, small biotech, and several mid-sized firms to create compelling content that attracts leads and makes your product more marketable.
I am based in the Oresund life science hub in Scandinavia and work in the industry.
asaha@avimedcomms.eu
Content Marketing Services
Content
Heavy-duty scientific content for faster decision-making. Often thought of as content customers consume closer to buying the product, this type of content is more detailed. It needs to be visually appealing, easy to scan, and extremely clear in terms of the value add.
- White papers and ebooks
- Case studies
- SEO blog articles + SEO strategy
- Application/technical notes
- Fact-sheets
Copy
The sentences that persuade. The stories that keep eyes glued to the page. Copywriting services encompass the thinking behind the words that generate demand and make your customers want to learn more about your products.
- Product landing pages
- About us
- Brochures
- Infographics
- Newsletters
- LinkedIn Posts
Consulting
Maybe your company has a variety of needs and could benefit from an external consultant who is more than a content writer and clicks with your marketing team. Starts at €3000/mo.
- Monthly retainer
- No commitment
Who I’ve served
The process of working together, step-by-step
I take great care to ensure smooth project onboarding, completion, and delivery. Here’s what that looks like:
- Discovery call (30 minutes). We get to learn more about each other and if working together is mutually beneficial.
- Project proposal. You receive a document explaining what we discussed during the call and information on pricing tiers for the project.
- Decision, contract, and NDA/CDA. Once you choose how you want to work together, I create a statement of work (SOW) indicating the project’s tasks, milestones, and responsibilities. We also should sign a CDA or NDA.
- Client questionnaire. For smooth completion of the project, I’ll send you a short questionnaire to obtain any relevant information for the project.
- We collaborate together on documentation using our system of choice, e.g., Notion, Google Docs, SharePoint, etc.
About
I started Avi MedComms in 2022 as a freelance medical writer. Since then, I’ve worked with over 15 companies, including as a full-time employee and I love marketing cutting-edge products. With strong technical aptitude, creativity, and a commercial focus, I add fresh perspectives to many marketing teams.
My specialty lies in creating content like white papers, brochures, and web pages for complex products, with fast turnaround times. As an external consultant, I work seamlessly with teams to ensure a smooth experience. Because of my industry experience combined with graduate studies, I learn about your company quite quickly.
I’m from the US originally and speak fluent Swedish.
Testimonial
Avi supported us on several client projects developing medical study materials for clinical trials. These included creating patient- and physician-facing recruitment and retention materials, such as visit guides, posters, brochures, and letters. This required reading and comprehending clinical trial protocols, and adapting them into accessible and concise study materials. As a freelancer, Avi was always quick to respond and consistently met deadlines. He also supported our team when I was out of office, working with and directly reporting to project managers. He is a pleasure to work with and we would be happy to continue our freelance working relationship as his schedule allows.
Doris Wu, Senior Medical Writer, Clariness GmbH