Marketing and positioning for life science products

Avi MedComms, a consultancy by Avi Saha, offers content writing, branding, and product marketing services, building deep relationships with select Pharma-tech, HealthTech, tech-bio, deeptech, manufacturing clients that improve any aspect of the pharma or MedTech value chain.

I am based in the Oresund life science hub in Sweden and work full-time in the industry.

asaha@avimedcomms.eu

Who I’ve served

About

I started Avi MedComms in 2022 as a freelance medical writer. Since then, I’ve worked with over 15 companies, including as a full-time employee and a consultant. I am a hybrid professional—cross-industry and cross-discipline experience allows me to make high impact in marketing functions for companies operating in pharma-tech, tech-bio, deep tech, manufacturing, and other industries that have an impact on medical practice, production, and development. This is possible because of my insatiable curiosity and high technical aptitude which allows me to deeply research industries and get caught up to speed quickly.

Is the messaging around your product or service clearly differentiated from the competition? Does it take your company longer than three months to create a marketing asset like a brochure, white paper, or case study? Do you have a fairly structured approach to creating marketing content?

If the answer is no, you may be in ‘marketing limbo.’ You are either doing too much marketing yourself or your marketing team is too small and under too much pressure to do these things. That’s where working with an external consultant who understands your industry can help.

I work with marketing teams and with companies without marketing teams to accelerate content production and tell the story of your product or service.

I have a BSc in kinesiology and neuroscience from the University of Maryland, College Park, and have completed graduate courses in biomedicine. Having worked with technology developers for the pharma industry, I understand your product quickly and use my marketing hat to improve messaging and marketing.